We are witnessing a generational transformation of audiovisual entertainment. Independent work by internet creators, who have already managed to take first places in the celebrity rankings, is competing with television production. Parents panic when their children spend the whole day frozen in front of laptop and smartphone screens. The most watched is a communication bridge between two generations. What does it actually mean to be a YouTuber? And why have YouTubers become a phenomenon that already has an undeniable influence on society today? The feature-length documentary reveals the secrets of their success and looks into the everyday lives that they keep away from the cameras. It hears the opinions of everyone who is affected by watching and creating YouTube videos. Parents of children, marketing specialists, sociologists, psychologists and the viewers themselves.

Director: Jiri Sádek